Privacy Policy

Last Updated: February 17, 2024

Welcome! We are Wliki, a brand dedicated to fostering creator innovation and enhancing retail sales by bridging the gap between brands, creators, and consumers through the power of distributed original content. The platform and all its associated derivatives are owned and operated by Marcadeo (referred to as the "Company" or "Wliki"). In this context, the terms "we," "our," "ours," and "us" pertain to the Company. This Privacy Policy details how Wliki gathers, utilizes, discloses, and manages personal information (as defined below) in relation to our Wliki-branded services and the network of websites, platforms, services, products, applications, and events we offer (collectively referred to as the "Services"). Please note that this Privacy Policy does not cover our privacy practices concerning job applicants, employees, and other personnel. Additional privacy policies may be provided to you based on your specific relationship with us, such as being a Creator or Brand. When we refer to "personal information" in this Wliki Privacy Policy, we mean any information that identifies you, relates to you, describes you, or can reasonably be linked, either directly or indirectly, to you. This does not include aggregated or de-identified information that is kept in a form that cannot reasonably be associated with or linked back to you. We may collect personal information automatically when you engage with our Services, and at other times, we gather personal information directly from you. Additionally, we might obtain personal information about you from other sources and third parties, even prior to our initial direct interaction. Generally, the personal data collected and processed under this policy is stored on servers located in India. We take measures to ensure that the data we collect in accordance with this Privacy Policy is processed in line with the provisions of this policy and the applicable laws of India.

Information Collected from Visitors to Our Services and Account Holders

We may collect personal information that you provide when you access our Services and maintain an account, which may include:

  • Inquiry Information : Details shared in custom messages through forms or any contact information provided on our Services.
  • Contact, Registration, and Account Information : This includes your email address, username, profile details, phone number, account balances, payment history, and any other information you choose to share. Please note that we use a third-party provider to handle payments on our behalf, and we do not process payments directly through our Services.
  • Purchasing or Consumption Information : Records related to products or services you have purchased, obtained, or considered, as well as your purchasing patterns or histories. If you grant us access to your camera roll for a feature that requires it, we may access your saved images, such as screenshots of products from our Services.
  • Online Marketplace and Community-Related Information : This includes your username, profile picture, location, social media accounts, company name, and areas of expertise and interest.

Automatically Collected Personal Information

Like many digital platforms, Wliki and our third-party providers may automatically collect personal information from your device, browsing activities, and usage patterns when you visit or interact with our Services. This information may include log data (such as your internet protocol (IP) address, operating system, browser type, browser ID, the URL you entered, the referring page/campaign, date and time of your visit, the duration spent on our Services, and any errors that may occur during your visit), analytics data (which tracks the electronic path taken to, through, and from our Services, as well as your usage and activity within them), and location data (general geographic location based on the log data collected by us or our third-party providers). Additionally, we may automatically gather information when you make purchases through Wliki, including details about items bought via affiliate links and other tracking technologies. We may also collect data from other websites you visit and apps on your device. This includes tracking your online purchases, interactions with creators (as defined below), screenshot data, "likes," and your engagement with features such as the "Discover," "Wish List," "Feed," and other tabs available in the Apps. We monitor how many times an ad is shown to you, the page on which it appears, and whether you interact with it. Furthermore, we may receive information about your activities on other sites and apps, which we can associate with your account. Wliki and our third-party providers may utilize (i) cookies, which are small data files stored on your computer, and (ii) other related technologies, such as web beacons, pixels, embedded scripts, location-identifying technologies, and logging technologies (collectively referred to as "cookies"), to automatically collect this personal information.

Personal Information Collected from Third Parties

We also acquire personal information from third parties, which we often merge with the data we collect either automatically or directly from you. We may receive similar types of personal information as previously described from the following sources:

  • Your Contacts:If someone decides to invite a friend to join our Services or shares an image via email or text message, we may obtain your information from that individual.
  • Creators:When you interact with individuals or organizations that have websites, blogs, social media profiles, agents or agencies, digital publishers, and other content platforms we collaborate with ("creators"), we may receive your information from them.
  • Business Partners: : We may obtain your information from our business partners who provide our Services through co-branded or private-labeled websites, or from companies that offer their products and/or services on our platform.
  • Social Network Sites (SNS): When you engage with our Services through various SNS—such as logging in through an SNS, "liking" content, or clicking on links provided by or through the Apps—we may receive certain information about you that you permit the SNS to share with us. This information can include your name, gender, date of birth, geolocation, and interests. We also gather data on your interactions with our Services through SNS, such as traffic, impressions, views, clicks, comments, who you follow, the content you like or take screenshots of, and products you save or add to your wish list. The information we receive is contingent upon your privacy settings with the SNS. We recommend reviewing and adjusting your privacy settings on third-party websites, apps, and SNS before sharing information or linking your accounts.
  • Service Providers: Our service providers, who perform services solely on our behalf—such as survey and marketing providers—may collect personal information and often share some or all of this data with us.
  • Information Providers: From time to time, we may obtain information from third-party providers to correct or enhance the personal information we collect. For example, we might acquire updated contact information from these providers to reconnect with individuals.
  • Publicly Available Sources: We gather personal information about individuals that we do not already possess, such as contact details, employment-related information, and interest-in-services data, from publicly available sources. We may combine this information with what we collect directly from individuals. This information is used to reach out to individuals, send advertising or promotional materials, personalize our Services, and better understand the demographics of those we interact with.
  • Instagram Data: When you connect your Instagram account, we collect and store information from your Instagram profile, including your account name, profile picture, and other public information. We also access and store data related to your Instagram posts, comments, and direct messages as authorized by you and within the scope of the permissions granted.

Data Use

We utilize the information we collect to deliver relevant, useful, and personalized Services at no cost to you. To achieve this, we may use your information in the following ways:

  • Operate, maintain, and provide you with the Services, features, and functionalities available.
  • Assist you in quickly locating information and eliminate the need to re-enter information multiple times.
  • Manage and enhance the quality and design of our Services
  • Offer customized content and services, including advertising and promotional materials, such as targeted and retargeted ads, content recommendations tailored to your preferences, and cross-app/cross-site functionality across third-party mobile applications and websites.
  • Market and promote our Services to you and others.
  • Develop new features, functionalities, and services.
  • Diagnose and resolve issues with the Services.
  • Process commissions, payments, and generate reports.
  • Communicate with you, including sending emails about products or services you have shown interest in or may find appealing.
  • Manage and automate responses to comments on your Instagram posts based on your configured settings.
  • Send automated direct messages to users who interact with your Instagram content, as per your specified preferences.
  • Analyze comment patterns and engagement metrics to provide insights about your Instagram account performance.

Instagram Automation Features

Our Services include features for automating certain interactions on Instagram. These features include:

  • Comment Monitoring and Management: We automatically monitor comments on your specified Instagram posts or all posts, filtering them based on keywords you define.
  • Automated Responses: We can automatically reply to comments that match your specified criteria with pre-configured public responses.
  • Direct Message Automation: We can send automated direct messages to users who comment on your posts, based on your settings.
  • Analytics and Insights: We analyze comment patterns, engagement rates, and response effectiveness to provide you with insights about your Instagram engagement.

These automation features are designed to help you manage your Instagram presence more efficiently. You have full control over these features and can adjust or disable them at any time through your account settings.

Personal Data Protection

We have established appropriate information security measures to protect your Personal Data. Third parties will only handle your Personal Data according to our documented instructions and only if they have agreed to maintain the confidentiality and security of the data. We have implemented security protocols to prevent your Personal Data from being accidentally lost, misused, accessed without authorization, altered, or deleted. Additionally, we restrict access to your Personal Data to employees, agents, contractors, and other third parties who have a legitimate business need to know. These individuals will only process your Personal Data based on our instructions and are bound by confidentiality obligations. We have also put measures in place to address any suspected Personal Data Breaches and will inform you and any relevant regulatory authorities of such incidents when legally required to do so.

For our Instagram automation features, we take additional measures to ensure the security and privacy of your Instagram account data. We use secure API connections when interacting with Instagram, and we do not store your Instagram login credentials. All automated actions are performed through official Instagram APIs and in compliance with Instagram's platform policies.

User Controls and Choices

We provide you with various controls and choices regarding the collection, use, and sharing of your information:

  • You can review and edit your account information at any time by logging into your account.
  • You can adjust your Instagram automation settings, including comment monitoring criteria, automated responses, and direct message settings.
  • You can disconnect your Instagram account from our Services at any time, which will stop all automated interactions and data collection related to your Instagram account.
  • You can opt-out of receiving promotional emails from us by following the instructions in those emails.
  • You can request the deletion of your account and associated data by contacting our support team.